Digital Marketing

Chapter 1: Digital Marketing Fundamentals
This chapter introduces digital marketing and its role in modern business growth. Students learn the digital marketing ecosystem, key channels, customer journey, funnels, and how online marketing differs from traditional marketing, setting a strong foundation for the course.

Chapter 2: Audience Research & Marketing Strategy
Learners explore how to identify target audiences, create buyer personas, and understand user intent. This chapter covers market research, competitor analysis, goal setting, and building an end-to-end digital marketing strategy aligned with business objectives.

Chapter 3: Content Marketing & Copywriting
This chapter focuses on creating high-impact content that attracts, engages, and converts users. Students learn content planning, blogging, social media content, basic SEO-friendly writing, storytelling, and persuasive copywriting techniques.

Chapter 4: Search Engine Optimization (SEO)
Students gain practical knowledge of on-page, off-page, and technical SEO. Topics include keyword research, content optimization, backlinks, site structure, and SEO tools, helping learners drive organic traffic and long-term visibility.

Chapter 5: Social Media Marketing
This chapter covers social media platforms such as Instagram, Facebook, LinkedIn, X, and YouTube. Students learn content strategies, growth tactics, community management, influencer collaborations, and platform-specific best practices.

Chapter 6: Paid Advertising & Performance Marketing
Learners are introduced to performance-driven advertising across Google Ads, Meta Ads, and other paid platforms. This chapter focuses on campaign setup, targeting, budgeting, creatives, conversion tracking, and ROI optimization.

Chapter 7: Email Marketing, Funnels & Automation
This chapter teaches how to build email lists, create high-converting funnels, and use automation tools. Students learn email campaign strategy, segmentation, lead nurturing, CRM basics, and conversion optimization techniques.

Chapter 8: Analytics, CRO & Marketing Optimization
Students learn how to measure and improve digital marketing performance using analytics tools. This chapter covers KPIs, Google Analytics basics, conversion rate optimization, A/B testing, and data-driven decision-making.

Chapter 9: Paid Internship Program (Internovate Exclusive)
The final chapter places students into a paid digital marketing internship where they work on live campaigns for real businesses. Learners gain hands-on experience in planning, execution, reporting, and optimization, receive mentor feedback, and earn an internship certificate and experience letter, helping them transition from learning to earning.

Rs. 3999 Rs.1999

Duration: 3 Months