Copywriting

Chapter 1: Introduction to Copywriting & Persuasion
This chapter introduces copywriting as a business skill and explains how words influence decisions. Students learn the role of copywriting in marketing, branding, and sales, along with the fundamentals of persuasion and buyer psychology.

Chapter 2: Understanding the Audience & Market Research
Learners focus on understanding who they are writing for by studying target audiences, pain points, desires, and objections. This chapter covers customer research, brand research, and competitor analysis to ensure copy is relevant and impactful.

Chapter 3: Copywriting Frameworks & Structures
This chapter teaches proven copywriting formulas such as AIDA, PAS, BAB, and storytelling structures. Students learn how to structure headlines, hooks, body copy, and calls to action that guide readers toward conversion.

Chapter 4: Writing High-Converting Copy for Different Platforms
Students learn how to adapt copy for websites, landing pages, emails, ads, social media, and product descriptions. This chapter emphasizes tone, clarity, and platform-specific best practices to maximize engagement and conversions.

Chapter 5: SEO Copywriting & Content Optimization
This chapter introduces writing copy that ranks on search engines without sacrificing readability. Topics include keyword research, search intent, on-page optimization, and balancing human-focused writing with SEO requirements.

Chapter 6: Editing, Testing & Conversion Optimization
Learners develop skills in refining and improving copy through editing, A/B testing, performance analysis, and conversion rate optimization. This chapter focuses on improving clarity, impact, and measurable results.

Chapter 7: Paid Internship Program (Internovate Exclusive)
The final chapter transitions students into a paid copywriting internship where they work on real client projects such as ads, landing pages, and email campaigns. Students receive mentor feedback, build a professional portfolio, and earn an internship certificate and experience letter, enabling them to start freelancing or apply for roles with confidence.

Rs. 3999 Rs.1999

Durations: 3 months